Checking
your dealership name reviewsBefore they travel.
Your profile and reviews decide whether the visit happens.
Car dealers · York & Yorkshire
SEO for car dealers: your stock, found on your own site.
Buyers find cars on the big classified sites, then search for the dealer before they travel. We help independent dealers win that second search, and capture more buyers directly.
- Stock and model pages that rank locally
- Reviews that survive a buyer’s scrutiny
- Part-exchange and finance enquiries captured
Free · human-reviewed
Show us where you are now.
Send your website and a person will look at how you appear when people search for car dealers and used car sales, and what to fix first.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
used cars yorkcar dealers near meused ford fiesta yorksell my car yorkcar finance york
They found the car elsewhere. Then they looked you up.
Almost every used-car buyer checks the dealer before making the journey: the Google profile, the reviews, the website. A dealer with a thin profile and a slow site loses sales it never knew were in play.
There is also a direct route. Searches for a make and model with a town name, and for “used cars” in each place you draw buyers from, can be won by a dealer’s own website, provided the stock pages are built properly and do not vanish the moment a car is sold.
How your customers search
Four searches worth winning.
Examples of what people type, and what decides who gets the enquiry.
Model
used ford fiesta yorkSpecific and close to buying.
Model pages that persist as stock changes.
Local
used cars yorkBrowsing nearby.
A stock page that loads quickly and filters well.
Selling
sell my car yorkA source of stock.
A valuation form brings cars in as well as buyers.
See how you compare with the firms you compete with. Free.
What makes the difference
Where the work goes first.
What we would usually put right for car dealers and used car sales, in order.
01
Stock pages built for search
Proper titles, full descriptions and many photographs, on pages search engines can read.
02
Model and body-type pages
Permanent pages for the cars you usually stock, so sold vehicles do not take their rankings with them.
03
Google Business Profile
Accurate hours, photographs of the forecourt and a steady flow of reviews.
04
Enquiry routes
Reserve, test drive, part exchange and finance, each a simple form.
05
Reviews
Buyers read the bad ones first. Calm, factual replies matter as much as the rating.
06
Speed
Stock pages are image-heavy. On a phone, slow means gone.
Finance is regulated. Dealers who arrange finance must be authorised to do so, and any advertising of credit has to follow the regulator’s rules on how it is presented. Those rules are under review, so we check the current position, write finance content with your compliance requirements in mind and have it approved by you.
What we usually combine
The services behind the work.
Questions
Car dealers: straight answers.
Something we have not covered? Ask us directly, a person will answer.
Can we reduce what we spend on classified sites?
Possibly, over time. They bring buyers you would not otherwise reach, so the aim is to add a direct channel, not to switch one off.
What happens to a car’s page when it sells?
It should not simply disappear. We set up a rule so sold stock points buyers to similar cars, and the page’s value is kept.
How should we deal with a bad review?
Reply once, calmly and factually, and offer to resolve it directly. Then keep asking happy buyers for theirs.
Is it worth having pages for each make?
For the makes you regularly stock, yes. They catch buyers searching by make and area.
Start with the search moment
Find out where you stand. Free.
Share your website and what you want more of. A person will look at how you appear when customers search for car dealers and used car sales, and tell you where the clearest opportunities are.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Where we work
SEO for car dealers and used car sales across York and Yorkshire.
We are based in York and work with businesses across the city, North Yorkshire and the rest of the county, from Harrogate, Selby and Malton to Leeds, Hull and the coast. One team and one office, wherever you are.