Healthcare & dental · York
SEO for healthcare practices: be the practice patients choose.
Patients search for treatments, not practices: “emergency dentist”, “teeth straightening”, “physio for back pain”. We help York dental and healthcare providers appear for the treatments they want to be known for, with content that is accurate, responsible and reassuring.
- A page for each treatment patients search for
- Reviews handled with patient confidentiality in mind
- Content approved by your clinicians
Free · human-reviewed
Show us where you are now.
Send your website and a person will look at how you appear for healthcare and dental searches, and what to fix first.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
A health search is a worried search.
Someone looking for a dentist, a clinic or a care home is usually anxious, about pain, about cost, about a parent. They want clear information and a sense that real, qualified people are behind the website.
Search engines hold health content to a higher standard as well. Pages need named clinicians, accurate information and evidence of expertise. Thin, generic treatment pages do badly for exactly that reason.
What wins in this sector
Where the enquiries are decided.
The things that make the difference for healthcare and dental, in the order we usually tackle them.
Treatment pages
One page for each treatment or condition, explaining what is involved, who it suits and what happens next.
Clinician profiles
Named professionals with their qualifications and registration details. This is what builds trust with patients and search engines alike.
Google Business Profile
Appointment links, services, opening hours and photographs of the practice, kept up to date.
Reviews
Requested routinely and answered carefully, without confirming that anyone is a patient or discussing their care.
Booking and enquiries
Online booking where you offer it, and simple enquiry forms that ask only for what is needed.
Care homes and clinics
For families making a decision: clear information on care, fees guidance, visiting and your regulator’s latest report.
Accurate content
Written with your clinicians and reviewed by them, with nothing overstated.
Healthcare advertising has rules. We follow the ASA’s advertising codes and your regulator’s guidance, avoid claims that cannot be substantiated and do not advertise prescription-only medicines to the public. Clinical content is approved by your clinicians before it is published.
See how you compare with the businesses you compete with. Free.
Who we work with
Businesses in this sector.
The linked trades have a page of their own. If yours is not listed, the approach still applies: ask us.
Services we usually combine
By trade
Find your trade.
Each page looks at how that trade’s customers search, what decides the enquiry and the rules that apply.
Dentists
A page for each treatment you want more of.
See the approachCare homes
Clear pages for each type of care.
See the approachAesthetics clinics
Treatment pages written within advertising rules.
See the approachPhysiotherapists & chiropractors
Pages built around what patients search for.
See the approachVeterinary practices
Found for registrations, emergencies and specific services.
See the approachOpticians
Found for eye tests, contact lenses and specialist clinics.
See the approachCounsellors & therapists
Found for the issues and approaches you work with.
See the approachQuestions
Healthcare & dental: straight answers.
Something we have not covered? Ask us directly, a person will answer.
Can we advertise anti-wrinkle injections?
Botulinum toxin is a prescription-only medicine and cannot be advertised to the public in the UK. A consultation for lines and wrinkles can be promoted without naming the medicine, and we write within that guidance.
How should we reply to patient reviews?
Thank the reviewer, never confirm they are a patient or mention treatment, and invite them to contact the practice directly if there is a concern.
Our NHS list is full. Is marketing still relevant?
Yes, if you offer private treatments, want to attract particular kinds of patient or need to recruit. It also protects your reputation when people search your name.
Do care homes need SEO?
Families search online before they visit anywhere. Being found, with clear and honest information, is often the first step to an enquiry.
Start with the search moment
Find out where you stand. Free.
Share your website and what you want search to do. A person who understands healthcare and dental will inspect how you appear today and tell you where the clearest opportunities are.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.