Practical
hotels in york with parkingA York-specific worry.
Say exactly what parking you have, what it costs and how to reach it. Guests book on this alone.
Hotels & guest houses · York & Yorkshire
SEO for hotels and guest houses: more direct bookings, less commission.
The booking platforms will always rank for “hotels in York”. The searches that describe exactly what you offer are still there to be won, and a guest who books direct is one you do not pay commission on.
- Visible for the searches that describe your property
- Your own rates and booking link on Google
- A calendar planned around York’s busy weeks
Free · human-reviewed
Show us where you are now.
Send your website and a person will look at how you appear when people search for hotels and guest houses, and what to fix first.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
hotels in york with parkinghotels near york stationdog friendly hotels yorkb&b york city centreboutique hotel york
Guests search for what matters to them, not “a hotel”.
Parking, in a city where it is scarce. Walking distance to the station or the Minster. Dog-friendly rooms. A family room. Each of these is typed into a search engine every day, and a property with a page that genuinely answers it can appear beside, or above, the platforms.
Then there is your own name. Many guests find a hotel on a platform and search for it directly before they book. If your Google profile shows your own rate and a booking link, and your website makes direct booking easy and worthwhile, a share of those guests book with you instead.
How your customers search
Four searches worth winning.
Examples of what people type, and what decides who gets the enquiry.
Location
hotels near york stationSearched by landmark.
Walking times to the places people come for, stated truthfully.
Need
dog friendly hotels yorkA filter, not a browse.
A dedicated page with the actual policy beats a line in the small print.
Name
your hotel nameThey are checking before they book.
Your profile, your rate and your booking link need to be what they find first.
See how you compare with the firms you compete with. Free.
What makes the difference
Where the work goes first.
What we would usually put right for hotels and guest houses, in order.
01
Pages for what makes you different
Parking, location, families, dogs, accessibility, breakfast, room types. Each is a search.
02
Direct rates on Google
Your own price and booking link shown on your profile alongside the platforms’.
03
A reason to book direct
A better rate, a flexible policy or an extra, stated plainly on every page.
04
A fast booking journey
Dates, rooms and payment on a phone without friction.
05
Reviews everywhere
Google, Tripadvisor and the platforms all shape the decision; replies show you care.
06
A year planned ahead
Race meetings, the Christmas market, graduation weeks and school holidays, with pages live well before each.
What we usually combine
The services behind the work.
Questions
Hotels & guest houses: straight answers.
Something we have not covered? Ask us directly, a person will answer.
Can a small guest house really compete with the big platforms?
Not for the broadest searches, and it does not need to. Specific searches and searches for your own name are winnable, and those are the bookings that save commission.
Should we stop using the booking platforms?
No. They bring guests you would not otherwise reach. The aim is to make sure guests who find you there, or already know you, can book direct easily.
What is the most valuable page a York hotel can have?
Often the one about parking and getting here. It is the question most guests have and few properties answer well.
When should seasonal pages go live?
Months ahead. Guests book the Christmas market in the autumn and summer weekends in the spring.
Start with the search moment
Find out where you stand. Free.
Share your website and what you want more of. A person will look at how you appear when customers search for hotels and guest houses, and tell you where the clearest opportunities are.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Where we work
SEO for hotels and guest houses across York and Yorkshire.
We are based in York and work with businesses across the city, North Yorkshire and the rest of the county, from Harrogate, Selby and Malton to Leeds, Hull and the coast. One team and one office, wherever you are.