Hotels, tourism & events · York
SEO for tourism and hospitality: win the booking before they arrive.
Visitors plan York long before they see it. We help hotels, guest houses, attractions and event businesses appear while the trip is being planned, and earn the booking directly rather than through a platform taking a cut.
- Direct bookings alongside the big platforms
- Content planned around the visitor calendar
- Wedding, conference and event enquiries captured properly
Free · human-reviewed
Show us where you are now.
Send your website and a person will look at how you appear for hotels, tourism and events searches, and what to fix first.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
The trip is decided weeks before the train.
A visit to York is searched in stages: what is there to do, where shall we stay, what is near the hotel, where can we eat tonight. A business that appears at only one of those stages is leaving the rest to someone else, usually a booking platform.
You will not outrank the platforms for “hotels in York”. But the specific searches, near the station, dog-friendly, with parking, for a wedding party, are winnable, and a visitor who finds you directly is one you do not pay commission for.
What wins in this sector
Where the enquiries are decided.
The things that make the difference for hotels, tourism and events, in the order we usually tackle them.
A direct booking route that works
A fast site, an obvious “book direct” reason and booking links on your Google profile, so finding you does not end on someone else’s platform.
Content for people planning
Honest, useful pages about what is nearby and how to spend a day, the questions visitors ask before they choose where to stay.
Google Business Profile
Hotel attributes, photos, check-in details and questions answered, kept current through the year.
Reviews across platforms
Google, Tripadvisor and the booking sites all shape the decision. Replies matter as much as ratings.
A seasonal calendar
Christmas, race meetings, school holidays, graduation weeks: pages need to be live and ranking well before each one.
Weddings, conferences and events
Dedicated pages with capacities, galleries and a proper enquiry form, because these are your highest-value bookings.
Structured data
Hotel, event and attraction markup so search engines understand exactly what you offer and when.
See how you compare with the businesses you compete with. Free.
Who we work with
Businesses in this sector.
The linked trades have a page of their own. If yours is not listed, the approach still applies: ask us.
Services we usually combine
By trade
Find your trade.
Each page looks at how that trade’s customers search, what decides the enquiry and the rules that apply.
Hotels & guest houses
Visible for the searches that describe your property.
See the approachWedding venues & suppliers
Visible for venue-type and county searches.
See the approachHoliday lets & self-catering
Direct bookings instead of commission on every stay.
See the approachWedding photographers & videographers
Found for the region, the style and the venues you know.
See the approachQuestions
Hotels, tourism & events: straight answers.
Something we have not covered? Ask us directly, a person will answer.
Can we really compete with the big booking sites?
Not for the broadest searches. For specific ones, and for people searching your name, yes, and those are the bookings where going direct saves you the commission.
When should we start marketing for peak season?
Months ahead. Pages take time to rank and visitors book early, so Christmas content should be in place by early autumn and summer content by the start of the year.
We host weddings and events. How do we get more enquiries?
With a dedicated page for each type of event, real photographs, capacities, what is included, and an enquiry form that asks for the date and numbers. General “functions” pages rarely rank or convert.
Does our Tripadvisor rating affect Google?
They are separate systems, but customers read both, and Google sometimes shows ratings from other sites. A consistent reputation everywhere is what counts.
Start with the search moment
Find out where you stand. Free.
Share your website and what you want search to do. A person who understands hotels, tourism and events will inspect how you appear today and tell you where the clearest opportunities are.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.