PPC & Google Ads · York
PPC and Google Ads in York: pay for clicks that become customers.
Paid search puts you at the top today, at a price. We build Google Ads campaigns around the searches most likely to become enquiries, send them to pages built to convert, and track every call and form so you know what a lead really costs.
- Search, Shopping, Performance Max and remarketing
- Call, form and sale tracking set up before a penny is spent
- Clear monthly reporting: spend, leads, cost per lead
Free · human-reviewed
Get a free Google Ads review.
Already advertising? We will look at where the budget is going. Not yet? We will estimate what it would take.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
Google Ads is easy to switch on and easy to waste.
Left on its default settings, a Google Ads account will happily spend your budget on searches from the wrong towns, for the wrong services, from people who were never going to buy. The interface calls these clicks. Your accountant calls them something else.
Good paid search is mostly discipline: the right searches, the wrong ones excluded, adverts that say what the page delivers, and a landing page with one job. Then tracking, so that every pound can be traced to a call, a form or a sale.
- Budget focused on buying-intent searches
- Irrelevant searches excluded from day one
- Landing pages matched to each advert
- Cost per lead reported, not just clicks
What is included
What PPC management includes.
Set up carefully, then improved every week.
Account audit
If you are already advertising, we find where the money is going and what it is producing.
Keyword and negative keyword strategy
The searches worth paying for, and a growing list of the ones that are not.
Campaign structure
Campaigns organised by service and by location, so budget follows the work you most want.
Adverts and assets
Ad copy, sitelinks, call buttons and location details written to earn the click from the right person.
Landing pages
Pages built for the advert: one message, one action, fast on mobile. We design and build them.
Conversion tracking
Calls, forms and sales tracked properly, so the account can be optimised towards what matters.
Shopping and Performance Max
For online shops: product feeds, Merchant Center and campaigns structured around margin.
Remarketing
Sensible follow-up for people who visited but did not enquire, without stalking them around the internet.
Not sure where you stand? Ask a person to look.
How it works
From first click to lower cost per lead.
Estimate
We use real keyword data to estimate what clicks cost in your market before you commit a budget.
Build
Tracking, campaigns, adverts and landing pages are set up and checked.
Launch
Adverts go live on a controlled budget while the first data comes in.
Refine
Wasted spend is cut, winners get more budget and cost per lead comes down over time.
Evidence
Do not take the pitch. Inspect the work.
Real businesses, visible contexts. Open any of them to see what the work was built to change.
Questions
PPC & Google Ads: straight answers.
Something we have not covered? Ask us directly, a person will answer.
How much should we spend on Google Ads?
It depends on what a click costs in your market and how many leads you need. We estimate both from keyword data before you spend anything, and usually recommend starting modestly and scaling what works.
What does Google Ads management cost?
There are two costs: what you pay Google for clicks, and the fee for planning and managing the campaigns. For the management fee, Expert Market’s UK price guide (updated March 2025) gives a typical monthly retainer of about £1,100. We quote once we have seen your account or your market.
SEO or PPC, which should we choose?
They do different jobs. PPC is immediate and stops when you stop paying; SEO takes longer and keeps working. Many local businesses use paid search to fill the gap while organic visibility builds. Our guide to SEO vs Google Ads compares the two.
How quickly will adverts start working?
Adverts can be live within days of the account being ready. Results improve over the first few weeks as data comes in and the campaign is refined.
Can you take over an account we already have?
Yes. We start with an audit, keep what is working and fix what is not, rather than rebuilding for the sake of it.
Do you build the landing pages too?
Yes. Sending paid traffic to a general homepage is the commonest way to waste it, so landing pages are part of the work.
Start with the search moment
Get a free Google Ads review.
Tell us where you are now. If you already advertise, a person will review the account; if not, we will estimate what it would take in your market.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Where we work
PPC & Google Ads across York and Yorkshire.
We are based in York and work with businesses across the city, North Yorkshire and the rest of the county, from Harrogate, Selby and Malton to Leeds, Hull and the coast. One team and one office, wherever you are.
Keep exploring
Guides