Ecommerce SEO · Shopify & WooCommerce
Ecommerce SEO for Shopify and WooCommerce: rank the categories, sell the products.
Online shops win search with their category pages and lose it with thin, duplicated product pages. We restructure catalogues around how people shop, fix the platform’s technical quirks and tie the whole thing to revenue.
- Category structure built around real buying searches
- Shopify and WooCommerce quirks handled properly
- Reported in orders and revenue, not rankings
Free · human-reviewed
Get a free store review.
Send your shop and we will show you which categories and products are missing the searches they should win.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
Shoppers search by type, not by your menu.
People do not search for “Collection 4”. They search for “oak dining table for six”, “blue velvet sofa bed”, “men’s waterproof walking boots size 10”. A shop ranks when it has a page that matches each of those, and most catalogues are organised around stock, not searches.
Then the platforms add their own problems: the same product reachable at several addresses, filters that create thousands of near-identical pages, apps that slow everything down. None of it is visible from the shop floor. All of it affects what you sell.
- A page for every way customers search your range
- Duplicate and filtered pages brought under control
- Product data that feeds Google Shopping cleanly
- Speed protected from app and plugin bloat
What is included
What ecommerce SEO includes.
Structure first, then content, then scale.
Keyword and category mapping
Every valuable buying search matched to a category, sub-category or filter page, and gaps turned into new pages.
Category page content
Useful introductions, buying guidance and internal links on the pages that do most of the ranking.
Product page templates
Titles, descriptions, images, specifications and reviews laid out so each product can rank and reassure.
Filters and faceted navigation
Deciding which filtered pages should be indexed and making sure the rest do not dilute the shop.
Variants and duplicates
Colour and size variants, and the duplicate product addresses Shopify creates, handled with canonicals and clean linking.
Site speed
Themes, apps, plugins and images kept lean, because slow shops lose both rankings and baskets.
Product structured data and feeds
Price, availability and review markup, and a clean feed for Google Merchant Center and free listings.
Out-of-stock and discontinued lines
A consistent rule for what happens to a product page when the product goes, so its value is not thrown away.
Revenue reporting
GA4 ecommerce tracking set up properly, so organic search is judged on orders and revenue.
Not sure where you stand? Ask a person to look.
How it works
How an ecommerce project runs.
Audit the catalogue
We map your range against how people search for it and find what is missing or duplicated.
Fix the structure
Categories, filters and internal links are reorganised, with redirects for anything that moves.
Improve the pages
Category and product content is written in priority order: best sellers and best margins first.
Scale and measure
The rest of the range follows in batches, measured against revenue.
Evidence
Do not take the pitch. Inspect the work.
Real businesses, visible contexts. Open any of them to see what the work was built to change.
Questions
Ecommerce SEO: straight answers.
Something we have not covered? Ask us directly, a person will answer.
Which matters more: category pages or product pages?
Category pages, usually. They match the broad searches with the most buyers. Product pages win the specific searches and close the sale, so both matter, in that order.
Can you work on Shopify without breaking our theme?
Yes. Most SEO work on Shopify is structure, content and settings rather than theme code. Where code changes are needed, they are tested on a copy of the theme first.
We have thousands of products. How do you handle the content?
In priority order. The pages that earn the most get individually written content; the long tail gets well-designed templates and accurate data. For Ideal Furniture World the catalogue work included producing more than 30,000 product images.
Do you manage Google Shopping as well?
Yes, the feed, Merchant Center and campaigns. See PPC and Google Ads.
How long before ecommerce SEO pays back?
Structural fixes can show within weeks; category rankings in competitive ranges take months. We estimate the opportunity before recommending the work, so you can judge whether it is worth it.
Start with the search moment
Get a free review of your online shop.
Tell us the shop and the platform. A person will look at the catalogue structure and the searches it should be winning.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Where we work
Ecommerce SEO across York and Yorkshire.
We are based in York and work with businesses across the city, North Yorkshire and the rest of the county, from Harrogate, Selby and Malton to Leeds, Hull and the coast. One team and one office, wherever you are.
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