Retail & ecommerce · York
SEO for retailers and online shops: be found, then be bought.
Whether you sell from a shop on a York street or a warehouse serving the whole country, the job is the same: appear for what people want to buy, and make buying easy. We build the catalogue structure, product content and campaigns that do both, as we did for Ideal Furniture World.
- Category structure built around how people search
- Product pages that rank and reassure
- Local visibility for shops, national reach for online stores
Free · human-reviewed
Show us where you are now.
Send your website and a person will look at how you appear for retail and ecommerce searches, and what to fix first.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
In ecommerce, structure is strategy.
Most online shops are organised the way the stockroom is. Customers search differently: by type, by material, by room, by price. The category pages that match those searches do most of the ranking, and most shops do not have them.
For bricks-and-mortar retailers the search is local: “gift shop near me”, “open on Sunday”, “in stock today”. Your Google profile and a handful of well-made pages decide whether people walk in or carry on scrolling.
What wins in this sector
Where the enquiries are decided.
The things that make the difference for retail and ecommerce, in the order we usually tackle them.
Search-led category structure
Categories and filters planned around what people type, so each buying search has a page that deserves to rank.
Product pages
Unique descriptions, good images and the details buyers need. For Ideal Furniture World that meant producing more than 30,000 product images.
Product data
Price, availability and review markup, and a clean feed for Google Merchant Center.
Technical ecommerce SEO
Filtered navigation, duplicate pages, pagination and site speed handled so search engines index what matters.
Shopping campaigns
Google Shopping and Performance Max structured around margin rather than volume.
Local visibility for shops
Opening hours, products and photographs on your Google profile, so nearby searches end at your door.
Reviews
Product and store reviews collected routinely and shown where buyers hesitate.
See how you compare with the businesses you compete with. Free.
Who we work with
Businesses in this sector.
If yours is not listed, the approach still applies: ask us.
Services we usually combine
Evidence
Work in this sector. Inspect it.
Real projects with the figures reported for each. Open one to see what it was built to change.
Questions
Retail & ecommerce: straight answers.
Something we have not covered? Ask us directly, a person will answer.
Shopify or WooCommerce for SEO?
Both can rank well. Shopify is simpler to run and harder to break; WooCommerce is more flexible and needs more care. The catalogue structure matters far more than the platform.
We have thousands of products. Where do you start?
With the categories, because they rank for the searches with the most buyers. Then the best-selling and highest-margin products, then the rest in batches.
How does a local shop compete with the online giants?
By winning what they cannot: “near me”, “open now”, advice, and being able to see the thing today. Local search is built for exactly that.
Do you manage Google Shopping?
Yes, feeds, Merchant Center and campaigns. See PPC and Google Ads.
Start with the search moment
Find out where you stand. Free.
Share your website and what you want search to do. A person who understands retail and ecommerce will inspect how you appear today and tell you where the clearest opportunities are.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.