Technical SEO · York
Technical SEO in York: remove what keeps good pages invisible.
Crawling, indexing, architecture, structured data, redirects and performance, prioritised by commercial impact, not by the length of an audit export. And then fixed, not just reported.
- Audits that end in fixes, not a ninety-page PDF
- Redesigns and migrations without losing rankings
- Core Web Vitals, structured data and indexing handled
Free · human-reviewed
Get a free technical health check.
Send the site and a specialist will tell you which technical issues are costing you the most.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Typical searches we work on
Most technical audits are never implemented.
An automated crawler will happily list two hundred “issues” on any website. Most do not matter, a few matter a great deal, and the report rarely says which is which. So it sits in a folder and nothing changes.
We work the other way round. We find the handful of problems that are genuinely costing you visibility, pages Google cannot reach, pages competing with each other, a redesign that threw away the old addresses, and we fix them, with your developer or for them.
- Problems ranked by what they cost you
- Fixes implemented, not just recommended
- Plain-English explanations for non-developers
- Search Console monitored after every change
What is included
What technical SEO covers.
The foundations every other kind of SEO depends on.
Crawl and index audit
What search engines can reach, what they have indexed and what is being wasted on pages that should not exist.
Site architecture
How pages are organised and linked, so the important ones are close to the homepage and clearly connected.
Competing pages
Finding pages that target the same search and deciding which one should win, the most common problem on local business sites.
Redirects and migrations
A map from every old address to its new one before a redesign or platform change, and checks after launch.
Core Web Vitals and speed
Loading, responsiveness and layout stability fixed at the source: images, scripts, fonts and hosting.
Structured data
Business, service, product, review and breadcrumb markup, so search engines and AI systems read your pages correctly.
JavaScript and rendering
Making sure content built by scripts is visible to crawlers, not only to people.
Canonicals, filters and duplicates
Stopping filtered, paginated and duplicate URLs from diluting the pages that matter.
Not sure where you stand? Ask a person to look.
How it works
From crawl to clean bill of health.
Crawl
We crawl the site and read Search Console to see it the way a search engine does.
Prioritise
Every finding is ranked by impact and effort. You get a short list, not a long one.
Fix
We make the changes, or brief your developer precisely enough that nothing is lost in translation.
Monitor
Indexing and performance are watched after release, and anything that slips is caught early.
Evidence
Do not take the pitch. Inspect the work.
Real businesses, visible contexts. Open any of them to see what the work was built to change.
York
Gladstone Garage
A respected independent garage made easier to discover and easier to assess through service-led structure and local visibility.
Leeds
Ideal Furniture World
A warehouse-scale catalogue shaped into a coherent ecommerce experience designed to be discovered and to sell.
Questions
Technical SEO: straight answers.
Something we have not covered? Ask us directly, a person will answer.
What is technical SEO?
The work that makes a website easy for search engines to crawl, understand and index: structure, speed, redirects, structured data and the removal of duplicates. It is the foundation the rest of SEO stands on.
Do you implement the fixes, or only report them?
We implement them wherever we have access. Where your own developer makes the changes, we write instructions specific enough to act on and check the result afterwards.
We are redesigning our website. When should you get involved?
Before the design starts. Most ranking losses after a redesign come from changed addresses and removed content, and both are far cheaper to prevent than to repair.
Will technical SEO alone improve our rankings?
It removes whatever is holding you back, which is sometimes enough on its own. More often it lets your content and reputation do their job. We will tell you which applies.
Which platforms do you work with?
WordPress, WooCommerce and Shopify most often, along with custom-built sites and JavaScript frameworks.
Start with the search moment
Get a free technical health check.
Tell us the website and anything that has changed recently, a redesign, a new platform, a drop in traffic. A specialist will look and tell you what matters.
- 01You send the website and what you want search to do.
- 02A person inspects how you appear today, no automated score.
- 03You get the clearest opportunities, and an honest view on whether we are the right team.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Where we work
Technical SEO across York and Yorkshire.
We are based in York and work with businesses across the city, North Yorkshire and the rest of the county, from Harrogate, Selby and Malton to Leeds, Hull and the coast. One team and one office, wherever you are.