Case study · Leeds · Ecommerce scale
A warehouse-scale catalogue shaped into a coherent ecommerce experience designed to be discovered and to sell.
Free · human-reviewed
Want a result like this?
Send your website. A person will look at how you appear today and tell you, honestly, what is realistic for your business.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.
Leeds · Ecommerce scale
Ideal Furniture World is a furniture retailer based in Leeds. The work was to turn a warehouse-scale catalogue into a coherent online shop: a structure search engines and shoppers could navigate, categories built around how people search for furniture, and product imagery produced at the scale the range demanded.
The figure we publish for the project is more than 30,000 product images produced.
We publish the figures reported for each project and nothing we cannot evidence. Where a figure describes the business, its fleet, its reviews, the achievement is the business’s; the work supported it.
What the work covered
What the published summary refers to, in plain words.
A way of organising thousands of products, ranges, categories, variants, so that the shop stays coherent as stock changes, rather than becoming a list.
Categories and their pages built around the searches people make for furniture, so that the shop appears for the kinds of product people look for, not only for the brand.
Product imagery produced using AI tooling at a volume, more than 30,000 images, that conventional photography could not have reached for a catalogue of that size.
Product pages designed so that a shopper can see, understand and trust what they are buying before they add it to the basket.
What it shows
Ecommerce search is a structure problem before it is a content problem. A catalogue that is organised the way people search can rank for thousands of specific searches; one that is a long list ranks for none.
It also shows where AI production genuinely helps: at a scale where the alternative is not better photography but no photography at all.
See how we work with retail & ecommerce.
Services involved
Evidence
Four other businesses, four other markets. Each with the figure reported for it.
York
A relationship beginning in 2011: connected brand, website, search and reputation work supporting a recognisable York transport business.
York
A respected independent garage made easier to discover and easier to assess through service-led structure and local visibility.
Leamington Spa
Search and Maps rebuilt around the phrases that book cars, with the journey measured across Google Business Profile, Search Console and GA4.
UAE
A connected search and campaign programme created around high-intent swimming-class and gym-training demand.
Start with the search moment
Share your website and what you want search to do. A person will tell you what is realistic, with the same honesty as this case study.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.