YorkSEO Agency

Case study · York · Long-term growth

York Cars: a York taxi business, from 15 vehicles to more than 130.

A relationship beginning in 2011: connected brand, website, search and reputation work supporting a recognisable York transport business.

  • Operating partnership since 2011
  • 4.9-star public profile
  • Bookings-first digital journey

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York Cars driver standing beside an executive car in York

York · Long-term growth

The figure reported for the project.

15 → 130+vehicles

York Cars is a transport business in York. Our relationship with it began in 2011 and has covered brand, website, search and reputation work in that time. Over the same period the business has grown from 15 vehicles to a fleet of more than 130.

We publish that figure as reported for the project, and we are careful about what it means: the growth is the business’s own. The work supported it by making the company easier to find, easier to trust and easier to book.

SearchWebReputation

We publish the figures reported for each project and nothing we cannot evidence. Where a figure describes the business, its fleet, its reviews, the achievement is the business’s; the work supported it.

What the work covered

The parts of the job.

What the published summary refers to, in plain words.

01

Brand

A recognisable identity carried consistently across the vehicles, the website and the places people search, so that the name found online matches the car that arrives.

02

Website

A site built around bookings rather than brochure pages: the journeys people search for, the ways they want to book, and a number that dials from every screen.

03

Search

Visibility for the taxi and private hire searches made in York, the station, the airports, nights out and account work, on the map and in the ordinary results.

04

Reputation

A public profile that today carries a 4.9-star rating, built by asking for reviews steadily rather than in bursts.

What it shows

For a business like this one.

A taxi search is decided in seconds on a phone, so brand, website, search and reviews cannot be separate projects: the name on the map, the rating next to it and the page that takes the booking have to agree. That is what “one joined-up system” means in practice.

It also shows the value of a long relationship. Search in York has changed many times since 2011, the map, mobile, the apps, and a business that keeps its presence maintained through those changes compounds the advantage.

See how we work with taxis & transport and, more specifically, taxi & private hire firms.

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