Case study · Leamington Spa · Search demand
Search and Maps rebuilt around the phrases that book cars, with the journey measured across Google Business Profile, Search Console and GA4.
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Leamington Spa · Search demand
Leam Taxis is a taxi business in Leamington Spa. The work was to rebuild its presence in search and on Google Maps around the phrases that actually produce bookings, airport transfers above all, and to measure the whole journey from search to booking.
The figure we publish for the project is a first position for airport-transfer searches in its market.
We publish the figures reported for each project and nothing we cannot evidence. Where a figure describes the business, its fleet, its reviews, the achievement is the business’s; the work supported it.
What the work covered
What the published summary refers to, in plain words.
The searches that book cars, airport transfers, station runs, long-distance journeys, identified and given their own pages, ahead of the general searches that bring attention but not bookings.
The Google Business Profile and the website built to agree with each other: the same services, the same areas, the same name and number, so that each supports the other.
Google Business Profile, Search Console and GA4 connected so that the business can see which searches and which pages produced the bookings, not just the visits.
Pages written for the journey being booked, with the price and the pick-up arrangement where the customer looks for them.
What it shows
Not every search is worth winning. A taxi firm can rank for a hundred phrases and still not be booked; the work is to find the handful that pay and build for those first.
It also shows what measurement is for. Joining the profile, Search Console and analytics to bookings is what lets a business know the work is paying, and what lets us say the figure we publish.
See how we work with taxis & transport and, more specifically, taxi & private hire firms.
Services involved
Evidence
Four other businesses, four other markets. Each with the figure reported for it.
York
A relationship beginning in 2011: connected brand, website, search and reputation work supporting a recognisable York transport business.
York
A respected independent garage made easier to discover and easier to assess through service-led structure and local visibility.
UAE
A connected search and campaign programme created around high-intent swimming-class and gym-training demand.
Leeds
A warehouse-scale catalogue shaped into a coherent ecommerce experience designed to be discovered and to sell.
Start with the search moment
Share your website and what you want search to do. A person will tell you what is realistic, with the same honesty as this case study.
Thank you, that is with us.
A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.