Case study · UAE · Lead system
A connected search and campaign programme created around high-intent swimming-class and gym-training demand.
Free · human-reviewed
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UAE · Lead system
360 Fitness is a fitness business in the United Arab Emirates. The work was a connected search and campaign programme built around high-intent demand, people looking for swimming classes and gym training, with the lead journey measured from first click to enquiry.
The figure we publish for the project is more than 500 leads a month.
We publish the figures reported for each project and nothing we cannot evidence. Where a figure describes the business, its fleet, its reviews, the achievement is the business’s; the work supported it.
What the work covered
What the published summary refers to, in plain words.
The services the business sells, classes, training, memberships, separated and described so that each search lands on the offer it was looking for.
Paid campaigns and organic search planned together, so that each covered what the other could not and neither competed with the other for the same customers.
Content for social channels produced alongside the search work, so that the business looked the same wherever a prospective member found it.
Enquiries tracked from the search or the advert that produced them through to the lead, so that the programme could be judged on leads rather than clicks.
What it shows
For a membership business, the valuable searches are the specific ones, a class, a programme, a goal, and the offer has to be clear enough to match them. “Join our gym” matches nothing.
It also shows the point of planning paid and organic together: run separately they compete for the same people and the same budget; run together they cover more and cost less per lead.
See how we work with gyms, beauty & wellness and, more specifically, gyms & personal trainers.
Services involved
Evidence
Four other businesses, four other markets. Each with the figure reported for it.
York
A relationship beginning in 2011: connected brand, website, search and reputation work supporting a recognisable York transport business.
York
A respected independent garage made easier to discover and easier to assess through service-led structure and local visibility.
Leamington Spa
Search and Maps rebuilt around the phrases that book cars, with the journey measured across Google Business Profile, Search Console and GA4.
Leeds
A warehouse-scale catalogue shaped into a coherent ecommerce experience designed to be discovered and to sell.
Start with the search moment
Share your website and what you want search to do. A person will tell you what is realistic, with the same honesty as this case study.
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A person will read it and reply during office hours. (Mon–Sat · 09:30–18:00)
Need us sooner? Call +44 7435 755127.